If you’re struggling with figuring out what your business focus – it’s there. You might need to reach a little bit back in recesses of your memories and look for patterns, but – it is already there.
My struggle was completely self-created. (Actually most are, but that would be a different post). Here’s my story. I have finally chosen my business focus. Actually, it chose me.
Over the course of the last few weeks, two seemingly unrelated things happen to me.
- My mom was on her way to visit me.
- I watched a presentation called the Science of Social Media, by the awesome Dan Zarella, thanks to Jonathan (@entreprenewer).
1. My mom’s visit was a reminder that art is my first love and that I was born to work for myself.
She had been going through some old memorabilia. She stumbled upon a letter from my elementary school stating that my artwork would to be hung up for the school’s exhibition.This happened multiple times to my art and it started around 2nd or 3rd grade.
I cannot deny my artist self.
My mother has been an entrepreneur since I was about 12. She was and has always been my hero. Believe me, if you grew up with her – you would have the same hunger for freedom and meaningful work that is inspirational. While I am still learning business, I come by entrepreneurship honestly, as she would say.
I cannot deny my independent nature.
2. What Dan had to say (well, he said a lot of good things) that stood out to me was what he calls “combined relevance”.
One of his examples of this was beer and marketing. Basically, the concept is by combining two interests, people who are into those two things, feel like the product, service, blog, etc. was made just for them.
Brilliant! Light bulb went off. I’m pretty sure I have read something like this in a blog somewhere before (it’s been a fuzzy year of furious blog reading). But this time it was beautifully illustrated and it finally clicked.
It may have taken me a while to wake up, but here I am and I’ve always been here. I’m an artist, an entrepreneur and a designer. So, Eureka! – My new business focus is as a graphic designer for creative professionals. My combined relevance is creativity and entrepreneurship.
Lesson? If you’re still feeling a bit off in you business services and customers, dissect your past. Look for reoccurring themes and think about your interests. Somewhere in there is a magical winning blend.
And by the way, people who fit that criterion were already my customers and the people who were converting.
While your story may not be as clear-cut as mine, but I bet you can look back over the course of your life and pull out common threads that will lead you to the decision that’s right for you.
I promise all the answers are there.
Do you have a story like mine? Or are you still searching? Comment!