What is SEO (Search Engine Optimization)?

What is SEO?

SEO aka Search Engine Optimization is a set of techniques people use to make their website more likely to appear higher in lists of website search results.

For example, when you go to Google.com and enter a question or a phrase to search for, you get a list of results. Think about some of your recent web searches. Some searches are really specific, while some are really broad. Popular, broad searches are more difficult to get a website to appear (or rank) higher on, while more specific and less used searches can be easier.

SEO has a bit of mixed history, as some people misused techniques for their benefit. We think of SEO as more of a long-term strategy that can make your site easier to find by people who need your help.

If you want to use SEO as part of your overall website strategy, we strongly recommend learning more about SEO basics from these excellent sources before you hire any experts:

Why does SEO matter?

Building a site with good SEO can be very helpful for getting new visitors to your site that are specifically looking for what you offer. Therefore can broaden your business’s visibility to people that might actually use your products and/or services.

SEO can make it easier for people to find your site. If you are creating helpful content for prospective customers/clients, all of that will ideally be easy for the people who need it to find it via search.

WordPress & SEO

Our preferred website platform is WordPress. One of the biggest advantages to using WordPress for your website is that it was built with SEO in mind and there is a powerful free tool called Yoast SEO, that helps make SEO easier for the layperson.

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