In 3rd grade, my teacher turned a picture of a dinosaur upside down on my desk. I glared back at her. I was a rule-follower. “Why is she turning this upside down?”, I thought. “Draw it,” she told me, “and resist the urge to turn it right-side up.” I must’ve given her a funny look, but she just stared at me while I processed what she said. After a few minutes, I complied. (She was, after all, telling me what to do).
When I finished and turned it over I was shocked – in more ways than one. My drawing looked almost exactly like the original dinosaur. It was probably the most realistic drawing I’d ever done at that point in my 8-year-old life. But the real shock came from realizing I could draw it better, because I was not thinking about drawing a dinosaur.
I became obsessed.
You see, there were a lot different lines that made up that dinosaur. Without putting those lines together in the right way, they’re just a bunch of lines on a piece of paper. But, put them together correctly and wham-o, they become a dinosaur.
So, while it may seem that design is an aesthetic ambition, it’s really wicked problem solving.
Business owners tell me what the dinosaur should say and do. I figure out how it should look, flip it upside down to see the details and put them all together to create one bad-ass brontosaurus.
Bottom line: I help business owners visually and effectively communicate who they are and what they do, so they authentically connect with the people whose lives they want to change.
Business owners tell me the about the soul of their businesses, their goals and then I work with them to bring all that together into designs that make their prospects feel.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou