“Life isn’t about finding yourself. Life is about creating yourself.” - G.B. Shaw

Hey you.

Being your own boss is a state of perpetual growth.

It’s not the easy path — because your business is constantly changing + growing and so are you. It can feel scary, unpredictable and like nothing ever fits quite “right” — especially your brand + website.

And that is why you need a custom brand + website that, instead of holding you back, can actually help you take your business where you want your business to go. And that’s my specialty.

Brands, Websites + Launches, oh my!

You’re in the right place if you:

  • Have been in business for a while + know your market.
  • Ready for expert guidance + skills to launch your new site and/or online project.
  • Feel like your brand + website are not drawing the right people to you.
  • Are serious about online marketing.
  • Ready to have a website that helps you achieve your goals.

This all started with an upside-down dinosaur... Yep.

In 3rd grade, my teacher turned a picture of a dinosaur upside down on my desk. I glared back at her. I was a rule-follower. “Why is she turning this upside down?”, I thought. “Draw it,” she told me, “and resist the urge to turn it right-side up.” I must’ve given her a funny look, but she just stared at me while I processed what she said. After a few minutes, I complied. (She was, after all, telling me what to do, and like I said… I am — was — a rule follower).

When I finished and turned it over I was shocked – in more ways than one. My drawing looked almost exactly like the original dinosaur. It was probably the most realistic drawing I’d ever done at that point in my 8-year-old life. But the real shock came from realizing I could draw it better because I was not thinking about drawing a dinosaur.

You see, there are a lot of different lines that make up a dinosaur. Without putting those lines together in the right way, they’re just a bunch of lines on a piece of paper. But, put them together correctly and wham-o, they become a dinosaur.

So, while it may seem that design is a purely aesthetic ambition, it’s really problem-solving.  

Business owners tell me what they think the dinosaur should do. I research and recommend what their clients need the dinosaur to do. Then, I figure out how it should look, flip it upside down to see the details and put them all together to create one bad-ass brontosaurus.

Bottom line:

I help business owners visually communicate their message, so they can authentically connect with their people and take their businesses to the next level.

Ready to be aligned and get results?

Check out my work or contact me.

Rachel C Vane
Hiya, I’m Rachel C Vane aka RC Vane!


  • All design should work for you: more genuine connections + better results.
  • Good design should make you feel more confident about marketing.
  • Excellent design is the result of an active collaboration.
  • Being mindful is essential to be happy.
  • Consistency is golden.
  • Quality is more valuable than quantity.
  • Listening more important than talking.
  • Walking outside and breathing fresh air is good for well-being.
  • A full brand identity should make business decisions easier.
  • A website is a living, breathing thing. It needs attention and love.
  • In owning up after making a mistake.
  • In helping people to the best of my ability.

Ready to be aligned + get results?

Let’s make a brand + website that make it possible.

reach out

see all work