It’s not the easy path — because your business is constantly changing + growing and so are you. It can feel scary, unpredictable and like nothing ever fits quite “right” — especially your brand + website.
In 3rd grade, my teacher turned a picture of a dinosaur upside down on my desk. I glared back at her. I was a rule-follower. “Why is she turning this upside down?”, I thought. “Draw it,” she told me, “and resist the urge to turn it right-side up.” I must’ve given her a funny look, but she just stared at me while I processed what she said. After a few minutes, I complied. (She was, after all, telling me what to do, and like I said… I am — was — a rule follower).
When I finished and turned it over I was shocked – in more ways than one. My drawing looked almost exactly like the original dinosaur. It was probably the most realistic drawing I’d ever done at that point in my 8-year-old life. But the real shock came from realizing I could draw it better because I was not thinking about drawing a dinosaur.
You see, there are a lot of different lines that make up a dinosaur. Without putting those lines together in the right way, they’re just a bunch of lines on a piece of paper. But, put them together correctly and wham-o, they become a dinosaur.
So, while it may seem that design is a purely aesthetic ambition, it’s really problem-solving.
Business owners tell me what they think the dinosaur should do. I research and recommend what their clients need the dinosaur to do. Then, I figure out how it should look, flip it upside down to see the details and put them all together to create one bad-ass brontosaurus.