However… with no plan or goals, a brand is some nice looking things put next to each other. Just by existing or looking pretty (or clean), your logo and color palette won’t do much for your business.
“Effective branding doesn’t exist just because you made a cool looking brand; it requires a plan with long-term effort backed by strong, intentional goals to direct your decisions.” — Pia Silva
In other words, if you’re ready something that will boost your credibility, grow your audience, and help you make business decisions easier and faster, then you need a plan and I can help.
A Brand is a feeling that goes with a business and everything a business does – from customer service to office decor to a blog post. Think of a Brand as human qualities, like serious, hip, loud, earthy, frivolous, soft, etc.
A Brand Identity the visual parts (elements) of your brand: Logo, colors, patterns, fonts, photography, and more. A Brand Identity is a set of assets that work together to create a cohesive look and feel.
A Brand Style Guide contains all your brand assets and is a set of rules that tell you/your team how those assets should be used. A Brand Style Guide can be just one page, or they can be 100s of pages.
A mood board is a collection of images that help determine a visual direction for a branding project. See moods