A Brand Identity takes the guesswork out of all your design decisions. You’re not a graphic designer, so why not spend more time doing what you’re good at and less time deciding what color to use, what font to try, and how to layout that Instagram post?
A Brand is a feeling that goes with a business and everything a business does – from customer service to office decor to a blog post. Think of a Brand as human qualities, like serious, hip, loud, earthy, frivolous, soft, etc.
A Brand Identity the visual parts (elements) of your brand: Logo, colors, patterns, fonts, photography, and more. A Brand Identity is a set of assets that work together to create a cohesive look and feel.
A Brand Style Guide contains all your brand assets and is a set of rules that tell you/your team how those assets should be used. A Brand Style Guide can be just one page, or they can be 100s of pages.
A mood board is a collection of images that help determine a visual direction for a branding project. See moods