Who do you stand for, how do you help them, and why do you it?
hey, bold.
A good visual branding system communicates what you do, why you do it, and most importantly, who you do it for + why they love you.
However… with no plan or goals, a brand is some nice looking things put next to each other. Just by existing or looking pretty (or clean), your logo and color palette won’t do much for your business.
“Effective branding doesn’t exist just because you made a cool looking brand; it requires a plan with long-term effort backed by strong, intentional goals to direct your decisions.” — Pia Silva
In other words, if you’re ready something that will boost your credibility, grow your audience, and guide your business decisions, while also looking cool 😉 – then you need a plan, and I can help.
Process
packages
Core Brand Identity
Start here for a complete visual brand for your business.
- Research (market, competition, positioning)
- Mood Image(s)
- Color Palette
- Logo concept development
- Logotype (text-based logo)
- Logomark (image-based logo)
- Font Selections
- Custom Patterns and/or styling
- Style Guide, ranges from 10-20 pages
$7,500
Branded Collaterals
Once you have your Core Brand Identity, you may need collaterals and additional assets for your business.
- Header design
- Social Media Banners + Share-ables
- Photography Selections + Guide
- Up to 10 Custom Icons
- Business Card Design
- Letterhead + Envelope
- T-shirt mock-ups
- Social Media Post Templates in Canva
- Any other print or web collaterals you need for your business
starts at $2,500
brand definitions
Brand
A Brand is a feeling that goes with a business and everything a business does – from customer service to office decor to a blog post. Think of a Brand as human qualities, like serious, hip, loud, earthy, frivolous, soft, etc.
Brand Identity (ID)
A Brand Identity the visual parts (elements) of your brand: Logo, colors, patterns, fonts, photography, and more. A Brand Identity is a set of assets that work together to create a cohesive look and feel.
Brand Style Guide
A Brand Style Guide contains all your brand assets and is a set of rules that tell you/your team how those assets should be used. A Brand Style Guide can be just one page, or they can be 100s of pages.
Mood Board
A mood board is a collection of images that help determine a visual direction for a branding project. See moods
