What is responsive web design & why mobile-friendly websites are important

Responsive web design is a website that adapts to be easy to read and use on any device you’re viewing it on. It typically looks different on a smartphone, tablet, and computer, yet has the same writing and images.

A non-responsive design is the same on every device and people would zoom in to be able to read the site on a small mobile device or iPad.

Why (responsive) mobile-friendly design is important


People are on their phones… a lot. Studies show at least 50% of all web traffic is now on a mobile device. That means 1 in 2 people who visit your website will be using a mobile device. And that number is increasing every year. Also, according to Google, 94% of people are using their phone to search for local information on their phones, making it even more critical for local brick and mortar businesses to have a site that works well on mobile.


In March of 2018, Google began penalizing sites that are not mobile-friendly. If you want your site to keep consistently showing up in Google’s search results, it is now imperative that your site works on mobile devices well. If you currently have a website and want to see if it is mobile-friendly, you can test your site using Google’s Mobile-Friendly Test.


Create a good experience for your viewers. A website that works well on mobile is a part of the overall experience people will have with your business, and those are the people that make your business possible, so make their experience a good one.

In 2018 and beyond, a mobile-friendly is no longer optional.

If you’re just getting your first website together, be sure to hire a web professional who can create a responsive site or if you’re using a template double check that it is 100% mobile-friendly before getting started.

If you already have a site, run Google’s Mobile-Friendly Test. If you don’t pass, you may want to strongly consider hiring a web developer and/or changing your site’s template.