The next time you think your packaging or your design does not matter, I want you to think of this guy.
He sells garbage.
Yes, real, actual NYC garbage.
How I wish I could claim I found this gem on my own… but really I found it through Ash. Right now, I’m enrolled in a mind-blowing copywriting course called the Six Appeal Process™ by Ash Ambirge of the The Middle Finger Project. Yes, that’s exactly what it sounds like and her stuff is not for the faint-of-heart or easily-offended types – consider yourself warned.
Back to the task at hand…
Here’s a quick video – I just could not resist sharing it with all of you.
Yoxi – Trim the Waste Cubes: Eco Artist Justin Gignac from Yoxi on Vimeo.
I’ll pose the same Q to you, that was posed to the class… why would anyone buy garbage?
I look forward to these emails, Rachel! You never disappoint. Thank you for the awesome info!
I aim to please! 🙂