I admit it, sometimes I long for the quick fix.
In some world fast results must be better, even if that world is just fantasy we’ve sketched in our head. If only I was… If only there was… If only…
But, not in this world. In this world…
Choosing the quick fix ensures we’re not successful.
I never really believed I had a fear of success until a few weeks ago when recalled a childhood memory to my husband. I always loved magazines and wanted to either design or write for them (or both), especially when I was in middle school.
One of the teen mags I read when I was about 12-years-old was having a contest, where you could come and hang out a the magazine for an entire day and have something you wrote published. I so wanted in. You had to write a paper on the pros and cons of being laissez-faire vs. being anal retentive to be considered. I wasn’t even sure what those meant, but at least I did ask my mom.
Then I wrote the paper. Once. Ok, maybe I recopied it – that’s when we did things by hand people! I didn’t have a typewriter or a fancy word processor. Anyway, then I just mailed it. Didn’t have anyone proofread it. Didn’t have anyone even read it to see if it made sense.
Then I recalled a bunch of times in my life I had done things without doing the real legwork and just expected good results.
When you put the bare minimum out there, you get the bare minimum results.
SO many people do this around online marketing.
They launch a product, package, service or even a business, without properly marketing it and then they are left wondering why they only sold a few or don’t have any clients. Becoming discouraged and thinking to themselves that that must have either have either not been “it” or longing for the overnight success they think they see someone else having. They assume there must be some quick fix, they just don’t know about yet and so they search for the Slim Fast of online marketing.
Honestly, there is no drive-through approach to anything that leads to fine-dining results.