Oh Yes. It matters. Oodles.
Designer’s everywhere cringe when they see certain fonts misused. Now, seeing as you’re on my list, I know you’re all very smart peeps and you may have never be tempted to use “Comic Sans”. But, there really is actual logic involved in choosing fonts.
Two of the major categories:
- Serif Fonts – Times New Roman, Georgia, Century = A serif font (has tails on the end of each letter) and is therefore easy to read in paragraph form (in print) and often used in Newspapers and Publications. Small size serifs on the web tend to get blurry and hard to read.
- San Serif Fonts – Arial, Helvetica, Verdana, Tahoma = A san-serif font (has no tails) and so make easy-to-read headlines, but typically not long paragraphs (except on the inter-webs). They are often used on signage.
A Short List of Fonts to avoid:
- Comic Sans = IS FOR Comic Books ONLY!! Um, yes, seriously people.
- Any Script = Handwriting fonts. May be okay for your signature or really short headlines, these are tough to put into the right context, therefore I recommend just staying away from ’em, unless you know what you’re doing.
- Impact = Once a good headline font… now just means you’re probably on a Overly Hypey Sales Page
- Papyrus = Widely recognized, cringeworthy, kitschy, misused, abused, need I continue…
Good type showcases the content, it doesn’t distract us from it. Therefore at times it needs to be invisible and only facilitate reading, other times it may be reinforcing the content. So, it’s all still about one thing: The Content.