I have a lot of different types of clients (which I love!). However, there is one thing I’ve noticed about many of them that keeps rearing it’s ugly head (especially those who haven’t had a website and are new to online marketing).
They seem to think that to appear professional, they cannot have fun.
(Think stiff, boring writing and lots of gray + blue designs).
Well, I say that’s a load of bull sh*t.
I say that is someone else’s idea of what professional means. Seriously, I looked up the definition of professional. There is absolutely NO mention of being “serious”, “boring”, “dry” or even “dressing in black”. If you’re under the impression that for people to take you seriously, you have to be serious – I have to scream at you, “NO”!
To be taken seriously, all you have to do is really know what you do and how to communicate it. You have to be able to explain it to a 10-year old.
And if you’re a fun person and/or you have a fun company, there is absolutely no reason to hide it away from the world. In fact, I’d argue you should broadcast your funness. Indulge me as I me pontificate:
1. By being fun in your marketing, you’ll attract people who are fun. I’m guessing if you’re fun, you’d like to work with people who are fun, right? Yes.
Fun = More Fun.
2. Not only will attract those fun people, but they will become your raving fans and spread your gospel. Example:
(Me + fun) x (MailChimp + fun) = Me LOVE MailChimp and tell everyone I know about it.
See how that works? Coolio.
3. You’ll feel a connection, a true-ness about your marketing. This works just by being yourself. It can be scary stuff. The more “you” you can be, the more authentic and better you feel at the end of the day. True story:
(Me being fun) – (Me showing restraint) = A much happier me and (surprise!) much happier clients.
All the ‘politeness’ training we’ve been brainwashed to adhere to about including everyone, watching our ‘p and qs’ and out-dated ideas of what makes a professional a professional are over.
Your marketing can be fun AND you can still be seen as professional. And that’s that.