Well, if you follow online marketing at all, you probably know everyone who’s anyone is FREAKING out about the new Gmail tabs. If you don’t or you don’t have a Gmail account, then you have no idea what I’m talking about and “Yay!” for you.
So it seems, emails like this one and any other emails that are sent via an email marketing software will be placed under a tab called “Promotions”. Facebook, Twitter and LinkedIn have been relegated to the “Social” tab and anything that looks like “real” mail will be on the “Primary” tab.
What does that mean for you?
- Well, if you use gmail you may like it or not. In my case I quite like it. But if you don’t, you can get rid of those tabs (check out the 1st link below).
- If you do any email marketing you might be afraid. But I challenge you not to…
I see this is an opportunity for email marketers to STEP it UP.
Make your stuff something people look remember and look for by:
1. UP your consistency.
(I really need to work on this one!). Like, same day every week or same day every month, whatever, as long as it’s consistent. Even better, name your newsletter/blog/thingy something people associate with a “when”, like “Q&A Tuesdays”, “Wet and Wild Wednesdays”, “Cool stuff on the 1st the Month”, etc.
2. UP your Fun Factor and/or Your Value.
Really give people fun, rich emails they can dig and really want to come back to over and over.
3. UP your conciseness.
Yep, this one got a little long-winded for me, but keep those puppies short… ’cause “ain’t nobody got time for dat” seriously applies to email marketing.
Do these 3 things and I promise, people will be looking in their promotions tab when they know your awesome stuff is landing in their inbox.
If you’d like to read more on this or get in the know, here’s just a few of the blogs I’ve seen on the subject:
How to Disable Gmail Tabs by Mike of SME
How Gmail’s New Inbox Is Affecting Open Rates by Mailchimp