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Lesson Learned: Not just one of the guys…

March 31, 2011 by Rachel C Vane 2 Comments

Little League

Until I was 28, you could have accurately called me a tomboy. I wanted to do all the things that dudes could do.

I wanted to pitch baseball, play football and lift heavy things. (And just a side note, when I was a girl my city would not let me play baseball because I was not a boy and yes, I am still bitter about it.) Although, I have embraced my womanhood now, when I started this business, I wanted to look slick and have a cool, unattached attitude – like the cool guy.

You know that guy. His blog and images are super slick, usually with a black background, everything is perfectly in place – the kind of site you almost feel intimated by, like you will never measure up and you’d be lucky if he noticed you… just like the cool guy from high school.

It’s time for me to face facts: I am not the cool guy. Or even a guy.

Nor do I want to be.

That’s why I will be continuing to change this website, my graphics and my whole approach to my business and my branding. (Thanks, Nigel!) I am warm, caring, emotional, quirky, sarcastic, adventurous, naïve and ever changing. I listen to people. I am responsive. I make a lot of mistakes. I do a lot of things well. I need help sometimes. And I am an artist.

My new goal is make my personal brand, well, personal. And to chuck the cool guy out the window.

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Filed Under: solopreneur

About Rachel C Vane

I help business owners with their websites.

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Comments.

  1. nigel says

    March 31, 2011 at 8:07 pm

    You have a warm intriguing personality which comes through in your work. Definitely an artistic approach. A strong asset in addition to the “social-space” attention you can offer a client.

    and of course, “we get by with a little help from our friends.”

    Reply
    • Rachel C Vane says

      March 31, 2011 at 8:33 pm

      Thank you so much, NIgel! I struggle with giving myself credit for all my good qualities and knowledge I have gained – and it’s a huge compliment for you to say you can see it! You and the Beatles are so right about friends. :)!
      Days later:
      I totally knew that was Joe Cocker. Can’t believe I made that boo boo!!!

      Reply

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